Research Retention Policy (Public-Facing)
This appendix defines how CROWN handles UX research signals collected via session state modeling.
This policy is intentionally public-facing. Transparency is part of the product.
What We Collect (and Why)
We may collect limited, anonymous UX research signals to understand how people move through our site and where clarity breaks down.
Examples of signals we may record:
- Funnel stage transitions (awareness → consideration → intent)
- Whether a visitor reached intent without submitting a lead
- Page-level context (page_type)
We do not collect:
- Names, emails, or personal identifiers
- Full session recordings
- Scroll timelines or pixel-level movement
- Keystrokes or form contents
- Cross-site or cross-session tracking
These signals exist to improve clarity, not to surveil behavior.
How These Signals Are Used
UX research signals are used to:
- Identify friction or confusion in our messaging
- Improve content sequencing and CTA clarity
- Validate or discard funnel heuristics
- Inform design decisions
They are never used for:
- Advertising targeting
- Sales qualification
- Individual profiling
- Behavioral scoring
Retention Policy (Auto-Expire by Design)
All UX research signals are:
- Anonymous
- Session-scoped
- Non-canonical
Retention rules:
- Raw session summaries expire automatically within 30 days
- Aggregated insights may be retained longer, without session linkage
- Logs are routinely pruned and are safe to delete entirely
If a dataset cannot be safely deleted, it should not exist.
Our Philosophy
We believe:
- Better experiences come from understanding confusion, not watching people
- Insight should not come at the cost of trust
- If we can’t explain why data exists, it shouldn’t
This policy is intentionally conservative. We would rather know less than know the wrong thing.