Inclusive Design

Inclusive design is not an accessibility checklist. It is a way of thinking about people first, at every decision point.

At CROWN, inclusive design is a core practice, not a feature. We helped codify and grow this approach alongside our partners at :contentReference[oaicite:2]{index=2}, where inclusive design moved from theory to operational reality.

What inclusive design means

Inclusive design starts by acknowledging a simple truth:

People experience products differently.

That difference can be physical, cognitive, situational, cultural, or temporary. Design that only works for the “average user” works for fewer people than we think.

Inclusive design asks:

• Who might be excluded by this decision?
• What assumptions are we making about attention, memory, or motor ability?
• How do we reduce cognitive load without reducing capability?

Beyond accessibility

Accessibility standards matter. We meet them.

Inclusive design goes further.

It considers:

• Cognitive load and mental fatigue
• Motion sensitivity and sensory overwhelm
• Clarity of hierarchy and language
• Predictability of interaction
• Respect for focus and attention

This is especially critical for neurodivergent users, including people with ADHD, autism, dyslexia, and anxiety.

Designed in, not bolted on

Inclusive design cannot be added at the end.

We design systems that:

• Default to clarity over cleverness
• Avoid unnecessary interruptions
• Offer reduced-motion paths that are equal, not degraded
• Maintain consistent structure across pages and flows
• Allow users to control how much stimulation they want

Inclusion is strongest when it is invisible.

Why this matters

Inclusive design makes products:

• Easier to use
• Easier to understand
• Easier to trust

It reduces friction, errors, and abandonment. It improves outcomes for everyone, not just edge cases.

Design that respects human variability is simply better design.

Our commitment

We test assumptions. We listen. We design with real people in mind.

Inclusive design is not about compliance. It is about building systems that work in the real world, for real humans.

That is the standard we hold ourselves to.