How We Measure
This page is not a privacy policy. It is a philosophy and a system explainer.
Think of it as us telling you how we think, not what we collect.
Where this lives
Footer link: How We Measure
Possible URLs:
- /how-we-measure
- /measurement
Tone
- Calm
- Plainspoken
- Slightly opinionated
- No legalese
- No marketing fluff
1. Our stance
We measure our website the same way we measure our work: carefully, intentionally, and with respect for the people on the other side of the screen.
Measurement is part of the craft. It is not surveillance.
2. What we do measure
In plain terms, we look at:
- Whether people engage with what we have made
- Whether our language and structure are clear
- Whether someone chooses to start a conversation with us
These signals help us understand:
- Intent
- Outcomes
- Clarity
Not vanity metrics. Not engagement for engagement’s sake.
3. What we do not measure
This part matters.
We do not:
- Record individual sessions
- Track mouse movement or keystrokes
- Build user profiles
- Sell or share behavioral data
- Use tracking to pressure decisions
If a measurement practice would make us uncomfortable as visitors, we do not use it.
4. How the site adapts as you explore
As people read, scroll, and explore, we make small guesses about what might be helpful next.
Early on, people usually need orientation. Later, they may want examples. Eventually, they may want to reach out.
These signals live only in the moment. They are not stored, sold, or reused.
5. Session state, explained simply
Some signals exist only to help the site behave better right now.
They help us decide what to show next, not who you are.
They are:
- Ephemeral
- Local
- Non-persistent
Once the moment passes, so do they.
6. Retention and deletion
Our policy is simple and explicit:
- Anonymous UX research data expires within 30 days
- Aggregated insights may be retained without any session linkage
- If data cannot be deleted safely, it does not exist
We design systems with deletion in mind from the start.
7. A closing thought
Measurement should help people find clarity, not feel watched.
If you ever have questions about how we do this, we are happy to talk.
No pressure. No tracking hooks. Just a conversation.