Reduced Motion

Motion can be useful. It can also be exhausting, distracting, or harmful.

At CROWN, reduced motion is not a fallback. It is a first-class experience.

Our philosophy

Motion should:

• communicate state
• clarify hierarchy
• reinforce meaning

Motion should not:

• block access to content
• demand attention
• exist purely for decoration

If motion does not improve understanding, it does not belong.

Reduced motion by default

We design motion systems that are:

• subtle
• optional
• respectful of user preferences

When a user indicates reduced motion, we do not “turn things off.” We replace motion with equally clear, static alternatives.

Content is never hidden behind animation.

What this looks like in practice

• Pages render fully without animation
• Transitions are nonessential enhancements
• Motion intensity is capped and predictable
• Reduced-motion users receive the same information, hierarchy, and access

No experience is degraded. It is simply calmer.

Why this matters

Reduced motion supports:

• neurodivergent users
• people with vestibular disorders
• people experiencing fatigue or cognitive overload
• anyone who prefers clarity over stimulation

Design that respects human limits is better design.

Our commitment

We test motion intentionally. We listen to user preferences. We treat calm as a feature.

Reduced motion is not an edge case. It is part of how we build responsibly.